At the Bar

6 Facts About Tequila, Mezcal, and Mexican Restaurants

Sun, 24 Mar 2013 15:49:47 GMT

Sales of tequila and mezcal are growing rapidly, much of it at Mexican restaurants.

6 Facts About Tequila, Mezcal, and Mexican Restaurants

Sun, 24 Mar 2013 15:46:24 GMT

Sales of tequila and mezcal are growing rapidly in the United States, much of it through Mexican restaurants.

Three Ways to Save Money on Advertising

Sun, 24 Mar 2013 15:33:37 GMT

Ask For More, Look Behind You, and Follow the Money. I have been in some form of the advertising business, both as an ad salesman and as a buyer, for 20 years. Here are three basic money-saving ideas I’ve learned from both sides of the desk:

Trade Show Horror Stories

Sun, 24 Mar 2013 15:07:00 GMT

Trade show season is getting into full swing, and unless this is your first year, you know that everything doesn’t always go smoothly. In that spirit, here are four trade show horror stories!

¡Latin Food Fest! Will Highlight Local Hispanic Fare

Wed, 27 Feb 2013 00:36:00 GMT

Latin food is extremely popular in the United States, but many don’t understand the deep culinary traditions behind the food. That may change, thanks to a seven-city series of programs called ¡Latin Food Fest!.

7 Things Vendors Should Know About Mexican Restaurant Buying Habits

Wed, 27 Feb 2013 00:17:00 GMT

A good salesman knows a lot about his customers. If your customers are Mexican restaurant owners and managers, you want to know as much about their buying habits as possible. Here are 7 things vendors should know about Mexican restaurant buyers.

Preliminary Rest Mex Web Survey Results

Tue, 26 Feb 2013 23:41:57 GMT

Social media plays a major role in restaurant marketing these days, and many Mexican restaurants do it well. At el Restaurante Mexicano, we are working on a nationwide study of Mexican restaurant Internet marketing practices. Some results are in.

Mexican Restaurants Beat 2 of 3 Customer Traffic Averages

Sun, 27 Jan 2013 15:10:31 GMT

Data from NPD Group shows that traffic at quick-service Mexican restaurants rose 5 percent in the year ending September 1, 2012 compared to the previous year. This compared to a 2 percent rise for all quick-service restaurants.

2.8 Billion Visits to Quick-Service Mexican

Fri, 11 Jan 2013 00:00:27 GMT

The quick-service segment of the Mexican restaurant industry saw 2.8 billion visits in 2011, according to data from NPD Group.

Fast-Casual Mexican Restaurants Grew 3.9% in 2011

Thu, 10 Jan 2013 23:31:41 GMT

Data from Technomic shows that fast-casual Mexican restaurants enjoyed 3.9 percent growth in 2011, and big chains like Chipotle and Qdoba did even better.

Five Tips for an Effective Restaurant Product Press Release

Thu, 10 Jan 2013 22:58:06 GMT

Here are my five top tips for creating a press release that has a good chance of generating publicity for the product or service you’re selling.

How One Mexican Restaurant Makes Purchasing Decisions

Thu, 10 Jan 2013 22:48:31 GMT

Margarita’s is a chain of 23 Mexican restaurants in the Northeast. Millions of dollars of product flow through its system every year. How do they decide where that money goes? Read my interview with Barbara Vaillancourt on the topic.

Measuring Your Brand Recognition Online

Tue, 11 Dec 2012 16:05:00 GMT

If you can't afford the traditional surveys and other methods for measuring brand recognition, measure your online brand recognition with these tools instead.

Building Brand Recognition is the First Step

Tue, 11 Dec 2012 14:30:00 GMT

Do you think of Coors Light when you order a beer in a Mexican restaurant? Probably not, but MillerCoors is trying to change that by building its brand among Hispanic restaurant patrons.

¿Inglés o Español?

Tue, 11 Dec 2012 13:03:00 GMT

Should advertisements aimed at Mexican restaurants be in English or Spanish? Kathleen Furore, editor of el Restaurante Mexicano, answers that question.