January 15, 2014

MEZCAL VAGO LAUNCHES IN CALIFORNIA THROUGH PARTNERSHIP WITH THE HENRY WINE GROUP

-- Mezcal Vago Teams up with Henry Wine Group, Bringing Mezcal Vago to the Hottest New West Coast Restaurants and Agave Staples --

OAXACA, MEXICO (Jan. 15, 2014)Mezcal Vago, known for importing the most ethical and family crafted artisan mezcal on the market, today announced its partnership with The Henry Wine Group of Benicia, California. Focused on the authenticity and integrity of the wine and spirits they distribute, The Henry Wine Group is the ideal distributor for Mezcal Vago as they both embrace character, excellence and sense of terroir in craft spirits.

“Mezcal hasn’t always been seen as the connoisseur spirit it is becoming in the U.S. but with the sense of place that is apparent in each of our rare and laborious mezcals, the craft spirit movement is embracing us all over the country,” said Judah Kuper, Co-Founder of Mezcal Vago. “This partnership with The Henry Wine Group will provide exposure to some amazing places in California. Their knowledge and conviction for excellence is exactly what we were looking for and we are thrilled to begin this journey with them on the West Coast.”

“The more we learn about Mezcal Vago and the story behind each of the batches of mezcal we distribute, the more excited we are to share their story with California, ” Said Mollie B. Casey, Director of Spirit and Fortified Wine Sales at The Henry Wine Group “This partnership with Mezcal Vago seems to fit so naturally with our principles and purpose and we look forward to growing our new relationship.”

Introducing their product to the states last year from the mountains of southern Oaxaca, Mezcal Vago is becoming well-known in cities throughout North America. Mezcal Vago offers connoisseurs a sense of place and terroir with every sip of the complex beverage. Mezcal is the oldest distilled spirit in the Americas, made from hand-harvested agaves after they have matured up to 20 years. Mezcal Vago has first-handedly seen the beauty in the story behind mezcal and is dedicated to bringing to light the farmers and families in who have spent generations perfecting the art of this spirit.

Focused on authenticity and integrity of every product they import and distribute, The Henry Wine Group offers its suppliers a comprehensive market reach with its relationships made with customers all over California. Their sommeliers are some of the most educated staff in the marketplace, taking time and energy learning everything there is to know about their suppliers’ product, company and story behind what they do. 

Six specialty spirits from Mezcal Vago are now available through The Henry Wine Group: Espadin, Elote, Cuixe, Mexicano, Tobalá en Barro, and Ensamble en Barro. Each bottle reveals its content with a label containing all the information a connoisseur needs to know: who made it, what pueblo, what agave, details in the process, size of batch and more. Mezcal Vago is currently in the launch phase of its product and will be making significant appearances at events in New York, Washington and California in the coming months.

Mezcal Vago and The Henry Wine Group will be celebrating its new distribution partnership with a West Coast Launch Party on February 5th. The event will take place at Ebanos Crossing in Los Angeles where there will be entertainment and more.

About Mezcal Vago

Based deep in the mountains of southern Oaxaca, Mezcal Vago seeks out small batch mezcaleros who have taken generations perfecting their craft. Offering their unique mezcal throughout the United States, Mezcal Vago is all about empowering both the master craftsmen with a celebration of his art, and the consumer by giving them the knowledge they need to find a great mezcal. For more information, visit www.MezcalVago.com. For media information, please contact caitlin@drivenpublicrelations.com, 951-225-4003.

About The Henry Wine Group

The Henry Wine Group is the leading independent importer/distributor in California, dedicated exclusively to fine wines and spirits from all over the world. With reach into all channels, including broad market, corporate retail, national accounts, specialty retail and hotels, they offer their suppliers a widespread market reach. The Henry Wine Group is committed to finding and distributing only the most authentic wines and spirits throughout the West Coast.

January 15, 2014