6 Facts About Tequila, Mezcal, and Mexican Restaurants
Sales of tequila and mezcal are growing rapidly in the United States, much of it through Mexican restaurants. more »
Mar 24, 2013 in Rest Mex Report: Marketing to Mexican Restaurants
Three Ways to Save Money on Advertising
Ask For More, Look Behind You, and Follow the Money. I have been in some form of the advertising business, both as an ad salesman and as a buyer, for 20 years. Here are three basic money-saving ideas I’ve learned from both sides of the desk: more »
Mar 24, 2013 in Rest Mex Report: Marketing to Mexican Restaurants
Trade Show Horror Stories
Trade show season is getting into full swing, and unless this is your first year, you know that everything doesn’t always go smoothly. In that spirit, here are four trade show horror stories! more »
Mar 24, 2013 in Rest Mex Report: Marketing to Mexican Restaurants