June 10, 2013

Del Taco Finalizes Mission of Brand Re-launch

Changes are underway at Del Taco. The quick-service chain recently debuted its “UnFreshing Believable” advertising campaign, and introduced New Buck & Under and New Tastes menus as part of its mission to refresh and redefine how customers view the brand, its products and its service.

“I am happy to say that we’re putting the final touches on a multifaceted plan that we believe improves and differentiates guest experiences and perceptions of Del Taco in a big way,” said Paul Murphy, CEO of Del Taco. “It is our goal to be the top choice when customers are looking for great Mexican food at a great value. We believe our new brand positioning and customer strategy will ultimately get us to that top spot.”

http://www.deltaco.com/news.html

June 10, 2013