April 15, 2013

Beer Tubes™ beverage dispensers from DJ Beverage Innovations were conceived as a "fun way to drink draft beer," and while the fun aspect is still there, Beer Tubes have developed into a sales booster for bar businesses worldwide, getting credit for increased draft beer sales and sparking the "Beer Tubes experience" – the chain-reaction that sweeps through the bar when the first Tube is carried to a table.

Beer Tubes, made of state-of-the-art BPA-free Eastman Tritan™ co-polyester, keep beverages cold longer than pitchers and allow patrons to serve themselves at their table. A 128-ounce Super Tube is also available. The simple three-piece design of Beer Tubes (tube, base, tap) makes them easy to fill, clean and maintain, and the parts are all modular – all tubes fit all bases and all taps fit all tubes. The company has developed a complete "system" for bars using Beer Tubes, including specially formulated cleaning powder, brushes and drying racks, making it easy for them to implement and maintain a Beer Tubes program.

Mel Martinez, area director of Texas-based Ojos Locos, has enthusiastically embraced the Beer Tubes concept, making the Tubes a signature item in his four locations. "We've got about 60-70 Tubes per location. They are a featured item in all Ojos Locos and have become a main driver of repeat business," said Martinez. "On any given night there are 30-40 Tubes on tables throughout the bar."

For more information, visit www.beertubes.com

April 15, 2013