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Who reads el Restaurante magazine? Leaders of the Mexican/Latin restaurant community!
What type of restaurant?
65% Family Sit-Down Restaurants
18% Quick Serve
11% Fast Casual
6% Fine Dining
96% come from independent restaurants or independent multi-units
Do they serve liquor?
Have a full bar = 49%
Beer/Wine only = 28%
No liquor = 22%
What is their title?
Do they make purchasing decisions?
95% make purchasing decisions
91% say that the advertising in el Restaurante introduces them to products or helps them make purchasing decisions
Our readers plan to buy a lot of equipment in the coming year:
Refrigerator/freezer/ice maker 44%
Tortilla-making equipment 40%
Vegetable chopper 44%
Are they expanding?
52% of our readers who responded to an August 2013 survey said they plan to add a new location or expand their existing location within the next 1-2 years.
Data from el Restaurante subscription forms and from an August 2013 reader survey.