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![]() El Restaurante Mexicano Winter 2000 Cover photo by Lois Ellen Frank |
Savory Soups By Kathleen Furore Soup has always been an at-home comfort food. Now soup is emerging as a popular choice in restaurants, too, a choice Mexican and Southwestern-style eateries can capitalize on by offering the kind of ethnic soups and stews that have always been key in Mexican cuisine. "I used to do restaurant reviews. And if I went into a Mexican restaurant and there wasn't soup on the menu I would turn around and walk out because to me that wasn't really a Mexican restaurant," says Marilyn Tausend, Mexican food expert and owner of Culinary Adventures, a company that organizes culinary trips to Mexico. "Soups really are so important. It's hard to think of a meal in Mexico without soup; people even eat it for breakfast!" "I was just in Oaxaca for Day of the Dead. And [the people there] eat soup at almost every meal," says Donna Nordin, chef/owner of the acclaimed Café Terra Cotta in Tucson and Scottsdale, Ariz. "Sometimes at night it's even more important because they eat their big meal earlier in the day and when they eat later they tend to eat lighter." Statistics, in fact, show the demand for both traditional and more trendy soups is on the rise, according to a FoodWire soup survey conducted by Market Facts, Inc. for Land O'Lakes Foodservice. An impressive 62 percent of operators who responded to the survey said at least three of every ten customers order soup for lunch or dinner, whether as a stand-alone meal or to accompany an entree. And while 43 percent of consumers surveyed said they look for classic soups, 30 percent said they prefer exciting new soup flavors when dining.
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Savory soup options Whether you operate a small taqueria, a sit-down family dining restaurant, or a more upscale Mexican eatery, there are soups and stews appropriate for your menu. A popular offering at Café Terra Cotta is the Tortilla Soup. Tortilla soup, in fact, is great for most any Mexican or Southwestern restaurant since it's such a basic yet classic offering. "Everyone has their own kind of tortilla soup," says Nordin, who notes her version is "a standard; it's here to stay." Nordin's interpretation is a chicken stock-based soup flavored with chiltepín, salsa fresca, onion, garlic, bay leaf, oregano and peppercorns, then garnished with tortilla strips, avocado, lime and grated Monterey Jack cheese. Other versions might include crema, beans, tomatoes, epazote, or bits of chicken, depending on the region from which it's derived. Another Café Terra Cotta favorite: the Southwestern Gazpacho, a vegetable-laden soup that's a great warm-weather offering and works year-round in moderate climates. Nordin says she discovered a new soup at a restaurant during her most recent trip to Mexico. "One of the most interesting soups we found was a Sopa de Guias, a green, brothy soup made with the leaves and stems of the zucchini, cubed zucchini and zucchini blossoms, and the herbs chepil and piojito," she says. Chepil is a tiny, pungent herb that's not as strong as epazote, and piojito is a tiny green herb Nordin describes as "kind of minty." Ernesto's Mexican Food in Sacramento, Calif. has an entire section on its menu devoted to soups. Owner Ernesto Jiminez offers customers basics such as Chicken Tortilla Soup fresh chicken breast in a broth with rice and corn, topped with avocado and tortilla strips; and the House Special Chicken soup chicken in a tomato broth with cilantro, tomatoes, onions and hot peppers. He also includes the Los Cabos: large tiger shrimp, zucchini, mushrooms, carrots, rice and onions is a spicy broth; and Albondigas, an authentic Mexican meatball soup made with fresh onions, cilantro and traditional spices in a rice broth. And at Fandango in Seattle, Wash., chef/owner Chris Keff gives customers the choice of soups and stews including a Chile Pasilla soup with Swiss chard, the popular Walnut Chipotle soup and the main-dish Oaxacan Green Mole, a main-dish pork stew.
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The business of soup It's a sure thing you'll add authenticity, and keep customers happy, by offering a variety of soups to your menu. But will an expanded soup menu be good for your bottom line, too? The answer is yes, statistics and restaurant industry personnel say. "Because they can be prepared well in advance and perform well after long holding periods, soups offer an opportunity to increase the check total with minimal labor costs and without causing additional work during busy day parts," the FoodWire survey says. Soups also give operators the opportunity to add low-cost menu items that have high profit margins. And they offer chefs ways to experiment with new and exotic spices and ingredients, the survey notes. "The margins on soup are great. I'll make more on a $5.75 bowl of soup than on a $9.75 shrimp appetizer," Keff agrees. She notes, however, that restaurant owners must consider overall revenues when deciding the role soup will play in their menu makeup. Keff, for example, recently decided to include soups in the appetizer portion of the menu instead of in a separate section where she previously had listed them. "This helps me give the appearance of having lower prices. If I put soups, which cost a little more than $5.00, in the appetizer section, it helps me give the appearance of lower prices. So I can put on more expensive appetizers without the appetizer category appearing too high-priced." Other ways operators can capitalize on the profit potential of soups and stews is to offer them as one-dish meals. Recipes like Keff's Oaxacan Green Mole and Land O'Lakes' Chicken & Green Chili Stew are examples of dishes that would make great entree offerings. Billing them as one-dish meals seems an especially good idea considering almost half of the consumers in the FoodWire survey said soup is substantial enough to be considered a meal by itself. Offering larger portions, and serving them with tortillas, fruit or salad on the side (and perhaps in a bread bowl or tortilla shell) lets operators increase ticket prices, the survey suggests. Another benefit: Customers who order soup usually perceive it as a light meal and might be more inclined to order dessert. "A special featuring soup, a beverage and dessert may benefit check totals and give consumers a balanced dining experience," the FoodWire survey says.
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Recipe courtesy of Ernesto's Mexican Food,
Sacramento, Calif. |
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Photo and recipe courtesy of La Moderna Pasta |
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Photo and recipe courtesy of
Land O'Lakes, Inc. |
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Reprinted with
permission from
Contemporary Southwest:
The Café Terra Cotta Cookbook by Donna Nordin. Photography by William McKellar. Copyright © 2000. Ten Speed Press, Berkeley, CA
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Recipe courtesy of Ernesto's Mexican Food,
Sacramento, Calif. |
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Tortilla Soup
Reprinted with
permission from Contemporary Southwest: The Café Terra Cotta Cookbook by Donna Nordin. Photography by William McKellar. Copyright © 2000. Ten Speed Press, Berkeley, CA
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