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![]() El Restaurante Mexicano Fall 2002 From the archives: |
Bazaar del Mundo restaurants celebrate Días de los Muertos
Late fall is an especially festive time at the popular Bazaar del Mundo, a group of restaurants and shops in Old Town San Diego, Calif.
That's when the Bazaar's restaurants Rancho El Nopal, Casa de Pico, Casa de Bandini, and even Lino's Italian Restaurant celebrate Días de los Muertos (Days of the Dead) in true Mexican style.
Diners come not only to feast on the food but also on the sight
of elaborate altars decorated with sugar skulls, candles, marigolds (the fiesta's traditional flowers), gifts, family photos, food, drink and art all integral to this important Mexican holiday.
Días de los Muertos is rooted in the ancient cultures' belief in an afterlife. The festival, which honors deceased relatives, traditionally begins at midnight Oct. 31 and is celebrated Nov. 1 and 2, when spirits of the dead are said to return to earth.
"Días de los Muertos is a wonderful time of remembrance of family and friends that is celebrated throughout Mexico," Diane Powers, Bazaar del Mundo's owner/operator, says.
"Every year, our restaurant employees look forward to putting together the extravagant altars for those we are honoring."
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![]() Bazaar del Mundo altar | Celebrating this fiesta is a great way for Mexican restaurants to capture customers already in a party mood thanks to Halloween. Says Powers: "Whenever you do something interesting that stimulates the public's interest and gives them a reason to return to your restaurant, it's a good thing!" Here are some ideas on promotions to try: Offer dinner specials featuring Pan de Muerto or other traditional breads. Have a procession. Staff (and/or customers) could carry marigolds, pictures, crosses or wooden or papier-mâché skulls and place them at a table set as an altar. Contact your local newspaper, radio and/or television station to see if they're interested in covering Days of the Dead. You could offer food editors a recipe to include in their publications. It might be a publicity-generating alternative to the all-too-common Halloween coverage. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
![]() From Spirit of the Earth: Native Cooking from Latin America. Text copyright © 2001 by Beverly Cox and Martin Jacobs. Photographs copyright © 2001 by Martin Jacobs. Published by Stewart, Tabori & Chang. Used with permission. All rights reserved. |
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